CBS // US Season Launch Campaign

We worked with major US broadcaster CBS on a series of new season promo IDs dubbed the ‘CBS Eyecon Image Campaign’.

Having seen our awarded FOX CLASSICS IDs, CBS were inspired to develop something similar for the launch of their summer season programming. A bold, new direction for the CBS brand, the spots which feature iconic animated illustrations of programs such as Big Bang Theory, NCIS, CSI and 2 And A Half Men, were deemed risky for the American market. But based upon the campaigns rapturous reception within CBS and the subsequent on-air campaign launch, the fears were seemingly misplaced.

We created a 60 second, two 30 second and ten 10 second animations showcasing the best of the new season CBS lineup.

CLIENT
CBS America

DESIGN & ANIMATION
Kin Things

AUDIO DESIGN
Dave Barnaby, LVD Digital

ON AIR PROMO TEAM
Garen Van de Beek – EVP, CBS Advertising and Promotion
Lori Shefa – SVP, CBS Advertising and Promotion
Sarah LaBrache – Director, CBS Advertising and Promotion

CBS PROMO TEAM
Jon Lee – Senior Creative Director, CBS Promo Animation
Matt Hernandez – Creative Director, CBS Promo Animation

ILLUSTRATION
Ty Mattson – President & Creative Director, Mattson Creative

THEME SONG VARIATIONS (MUSIC)
Jerry Brunskill – President & Composer, Wow & Flutter Media Group

STUDIO
The DMCI

 

 

 

ACCOLADES

GOLD World Promax
Art Direction & Design: Promotional Campaign
SILVER World Promax
Marketing Video Presentation (External Use)
BRONZE World Promax
Program Promotional Camapign (Out of House)