FORD // ESCORT LAUNCH CHINA

We directed this launch film for FORD’s unveiling of their Escort model for the Chinese market. We were brought onto the project by IMAGINATION who handled all the production and show launch. This is a 30sec cutdown of the original 2 min film which highlighted additional features and focused on the various aspects of the ‘modern’ chinese family dynamic. The car was launched as FORD’s mass market sedan in the Chinese market.

The prototype car was shot in a secret studio in Melbourne with all talent. Given the nature of working with a prototype car, which is not necessarily a complete vehicle, we really had to work hard to develop the sequence and make sure there were no issues in post. VFX supervision and all post-production and VFX were expertly handled by the team at Rotor led by Glenn Stewart. Full CGI environments and complete car clean up and panel replacement were required on nearly every shot. Picture the car in a white studio with lot’s of green dots on it.

 

CLIENT
Imagination (for FORD Motors)

DIRECTION
Kin

DP
Matt Stewart ACS

EP
Sandy Madden

PRODUCER
Tim Kreibig

VFX
ROTOR Studios