To commemorate the centenary of World War 1, KIN worked with The History Channel to develop the identity, branding and some broad creative thinking for a campaign that aims to be live for around 5 years.
We were involved in developing the brand identity and it’s initial translation onto air, as well as being involved in broader creative thinking regarding campaign initiatives and communications that could and would stretch out over the many years that The History Channel was committing to this campaign.
Through a number of workshops with the History teams (marketing, promos & digital) we brainstormed creative approaches to how the channel could tastefully and meaningfully contribute to and present the anniversary of WW1. From these meetings and subsequent development we provided options for brand statements, finally settling on ‘WE REMEMBER’. As our involvement grew, so did the channels need to create content and package it all under the one roof.
IDENTITY & LOGO
The campaign identity needed to sit seamlessly alongside the core channel brand and be the driving force behind the communication of a multitude of content and brand initiatives. We settled for an almost understated approach that complimented the existing History logo and approached the subject with the respect it so thoroughly deserves. We then developed a brand treatment concept that was about layering, textural and sculptural forms that act as memorial to those who lived and served throughout this period of history.
From the above came the hero campaign ID. A reflective, sculptural exploration that addresses the many layers to the period in time.
History went on to adopt some of the work-shopped ideas which includes a standalone web portal containing an interactive timeline or calendar.
Check it out here – H100.tv
Finally, we created a set of 5 IDs that loosely relate to the theme of ‘Remembrance’. These IDs are still life scenes using actual objects and artifacts from WW1. The spots provide moments of reflection and contemplation upon the elements within the scenes and the War as a whole.
Check them out here – H100 IDS
It was a privilege to be involved in a special project like this. The identity we developed went on to win a 2014 GOLD Promax for BEST LOGO DESIGN.
Foxtel, The History Channel
FACTUAL CHANNELS GROUP CREATIVE DIRECTOR
BRAND, DESIGN, ANIMATION & DIRECTION