As an extension of our H100 Branding work for The History Channel, we developed a set of stylised, still life IDs based around a physical rendering of our logo design.
The set of 5 IDs loosely relate to the theme of ‘Remembrance’ and aim to provide respectful moments for reflection and to further enable contemplation over the elements within the scenes and thus the War as a whole.
When charged with the brief of developing IDs, we wanted to really make sure that we didn’t disrespect the subject matter through the use of over the top design or techniques. We explored the themes of Battlefront, Remembrance, Technology and The Home Front.
Our real still life scenes use actual physical objects and sourced artifacts from WW1. A real model of the 100 logo was crafted and each scene was carefully art directed to create moving and personal snapshots into this era.
The IDs will be used in the channel over the next 5 years.
Foxtel / The History Channel
FACTUAL CHANNEL GROUP CREATIVE DIRECTOR
DESIGN & DIRECTION