We got the call on a Friday, “Hey, we’ve got our ICON BRAND new campaign stills shoot on tomorrow, you guys reckon you could help out with some video content?” Boom. Like some kind of Voltron Power Ranger A-Team Ninja Squad, we slapped some lenses on the end of a DSLR, pushed some buttons, focused, de-focused and focused again, and out popped said content. We created a 60sec spot alongside a set of 15sec teasers for Instagram. The 2hr shoot drew upon the shapes and lines of the city, tying in with the concept for the campaign direction. Our end result reflected the stills photography that was shot at the same time.