We were brought on to produce, direct and create the film content for the relaunch of the Laser Clinics Australia brand. The campaign was written & developed by Sydney agency DDI and saw us collaborate with our friends at Network Agency. The film component to this campaign was to be the perfect accompaniment to the stills, shot by Network Agency photographer Cybele Malinowski. The films aimed to personalise the product whilst presenting a very polished outcome.
We worked closely with DP Oscar Partridge to develop our approach to shooting & lighting based on the desire for a very high contrast, black and white, fashion vibe which would match the approach defined by Cybele and her stills aesthetic. The results are nothing short of fantastic. Oscar’s approach was incredibly meticulous, yet loose enough to help us capture those lovely, personal and natural moments.
We’ve created a standalone 45sec TVC, 4 x 15sec product specific spots and a 90sec is in the pipeline.
Laser Clinics Australia via DDI Agency
DDI CREATIVE DIRECTOR
Sarah Bayley, Jenny Liu and Annika Johansson
DDI, Network Agency & Sophia Palmer (DDI)
STILLS PHOTOGRPAHY & CO-DIRECTION
Cybele Malinowski via Network Agency
ORIGINAL MUSIC COMPOSITION