LASER CLINICS AUSTRALIA TVC

We were brought on to produce, direct and create the film content for the relaunch of the Laser Clinics Australia brand. The campaign was written & developed by Sydney agency DDI and saw us collaborate with our friends at Network Agency. The film component to this campaign was to be the perfect accompaniment to the stills, shot by Network Agency photographer Cybele Malinowski. The films aimed to personalise the product whilst presenting a very polished outcome.

We worked closely with DP Oscar Partridge to develop our approach to shooting & lighting based on the desire for a very high contrast, black and white, fashion vibe which would match the approach defined by Cybele and her stills aesthetic. The results are nothing short of fantastic. Oscar’s approach was incredibly meticulous, yet loose enough to help us capture those lovely, personal and natural moments.

We’ve created a standalone 45sec TVC, 4 x 15sec product specific spots and a 90sec is in the pipeline.

CLIENT
Laser Clinics Australia via DDI Agency

DDI CREATIVE DIRECTOR
Chris d’Arbon

DDI CREATIVE
Sarah Bayley, Jenny Liu and Annika Johansson

DIRECTOR
Kin Things

DP
Oscar Partridge

PRODUCER
Joel Hagen

PRODUCTION PARTNER
DDI, Network Agency & Sophia Palmer (DDI)

STILLS PHOTOGRPAHY & CO-DIRECTION
Cybele Malinowski via Network Agency

EDIT
Kin Things

GRADE
Yianni Kronenberg

ORIGINAL MUSIC COMPOSITION
Jonny Higgins

AUDIO MIX
ism Studios