We directed, produced and provided post-production in this partnership with Sydney digital agency VML to create a series of content pieces for NIVEA MENS Creme.
The campaign, ‘Skin Vs Wild’ was developed based on initial creative and scripting from VML. The social content campaign revolved around the character of Jack Foster and the variety of ‘wilderness’ scenarios where he is able to pull through with the help of Nivea Men Creme. We helped develop the scripts further and created a treatment that tied in with the Nivea brand and their parallel campaigns.
Our damn fine production team pulled off a great one day shoot which enabled us to hit the edits and post straight away. A fast and furious turnaround along with a developing campaign strategy meant we had to work flexibly and efficiently. The agency and the client were thrilled with the level of execution and the great outcomes of the campaign on release.
DESIGN, EDIT, ANIMATION & POST
CREATIVE DIRECTION – VML
ART DIRECTOR – VML
AGENCY PRODUCER – VML
COPYWRITER – VML