VML asked us to shoot, design and animate the content for the Nutri Grain THROWDOWNS competition.
This was a really fun project to be a part of and had us creating 25 different pieces of video content for the THROWDOWNS app ranging from logo designs, 2D & 3D type animation and live action film.
The competition was a huge success for Nutri Grain with over 1.2 Million views and 1.3 Million campaign likes and entries. It was also a great success for VML, being nominated as a Finalist in the 2014 AIMIA Awards for Best Digital Advertising – Retail & Consumer Goods.
DESIGN, ANIMATION & DIRECTION
Bradley J. Conomy