WESTFIELD // Autumn Winter Fashion Content

We directed a variety of content for Westfield’s multi-platform Autumn/Winter Fashion Brands Campaign. Working with MOON Communications, we produced 4 Premium Fashion Brand spots as well as a variety of HOW TO and Fashion Focus content pieces.

The four Premium Fashion spots – Ladylike, 60’s, Shimmer & Shine and Print Clash feature choreographed scenarios paying tribute to a variety of era’s and the Westfield Fashion Brands inspired by them. The campaign includes a 60’s inspired dance routine featuring a giant, purpose built revolving record player, while another spot occurs entirely within an elevator, reminiscent of the ‘Mad Men’ era.

The scale of the production was sizeable. Shot over 2 action packed days with 3 dancers and a big ass team of stylists, the production called for ninja like organisation and strong, decisive direction. Our 3 dancers excelled at the choroeography, developed with reputable choreographer Leah Howard. As usual our crew pulled off an epic production.

CLIENT
Westfield & Moon Communications

DIRECTION
Kin

POST PRODUCTION
Kin

DP
Jan Reichle

PRODUCER
Belinda Mayne

PRODUCTION COMPANY
The DMCI

AUDIO DESIGN & COMPOSITION
Brendan Woithe

LADYLIKE

SHIMMER & SHINE