Discovery Networks Asia-Pacific commissioned us to help launch new children’s channel, Discovery Kids. The massive project involved the design and animation of all on-air channel package elements, motion toolkits, print and marketing concepts for launch, trade and consumer markets.
 

Created through The DMCI, this project consists of a core channel package and 7 genre-based sub-brand packages. The extensive toolkit (over 400 elements) includes 14 Channel IDs and is tied together by a regionally specific digital style guide.

Marketing concepts for the launch were developed for both trade and consumer campaigns, whilst designs and concepts were created for ongoing marketing collateral for specific regional rollouts. Everything from print ads and merchandise, all the way to a giant inflatable octopus and portable science water park were considered!
 

We focused on the Discovery Kids logo (DK), giving it character and allowing for it to interact with a "world of endless possibilities", as it reinforced the core Discovery Kids message that the channel was to be a portal for smart children’s programming. The package is colourful, energetic and aesthetically references craft-based mediums, further stylized and developed in 3D and 2D.