DISCOVERY KIDS // Channel Branding & Launch
Discovery Networks Asia-Pacific commissioned us to help launch new children’s channel, Discovery Kids. The massive project involved the design and animation of all on-air channel package elements, marketing concepts for launch and off-air designs developed for trade and consumer markets.
Created through The DMCI, this on-air package consists of a core channel package and 7 genre based sub-brand packages. The extensive toolkit (over 400 elements) includes 14 Channel IDs and is tied together by a regionally specific digital style-guide. Marketing concepts for launch were developed for both trade and consumer campaigns, whilst designs and concepts were created for ongoing marketing collateral which all rolled out regionally, post channel launch. Everything from print ads and merchandise, all the way to a giant inflatable octopus and portable science water park were considered!
We focused on the Discovery Kids logo (DK), giving it character and allowing for it to interact with a ‘world of endless possibilities’ as it reinforced the core Discovery Kids message that the channel was to be a portal for smart children’s programming. The package is colourful, energetic and aesthetically references craft based mediums, further stylized and developed in 3D and 2D.
Discovery Networks Asia-Pacific
Chris Leow – Discovery Networks
DESIGN, DIRECTION & ANIMATION
Discovery Kids // GENRE IDS
DISCOVERY KIDS // LOGO MORPH ID